Samsung 43" The Frame 4K QLED Smart TV (2025)

The 43" Samsung The Frame 4K QLED Smart TV delivers impressive picture quality thanks to QLED technology and a powerful AI processor. Even when turned off, this TV displays beautiful artworks that complement your space.

Experience unparalleled visual brilliance with the 43" Samsung The Frame 4K QLED Smart TV. Featuring advanced QLED technology, this television utilizes a Quantum Dot layer to produce exceptionally accurate and vibrant colors, offering a truly immersive viewing experience. The 4K Ultra HD resolution ensures breathtaking clarity with four times the pixels of Full HD, bringing every detail to life.

Powered by the NQ4 AI Gen2 Processor, this TV intelligently upscales content to near-4K resolution using 20 AI neural networks, optimizing both picture and sound for a superior viewing experience. Enhanced by Quantum HDR, which supports HDR10+, the display renders deeper blacks and brighter whites, creating a more realistic image with a rich spectrum of colors and tones.

Transform your living space into a personal art gallery with the innovative Art Mode. When not in use, The Frame seamlessly displays curated artworks, mimicking the texture and authenticity of a real canvas. A built-in motion sensor activates the artwork when someone enters the room, while a brightness sensor adjusts the display to match ambient lighting, ensuring a natural and captivating presentation.

The Samsung Tizen OS provides a smart and integrated platform for all your entertainment needs, offering easy access to streaming services, cloud gaming, and social media. With up to 7 years of Tizen OS upgrades, your TV will stay current with the latest features and interfaces, while Samsung Knox Security protects your privacy and data.

Designed to blend effortlessly with your decor, The Frame features a Modern Frame Design that appears as a slim picture frame. Customizable bezels allow you to personalize the TV's look to match your interior style, and the magnetic frames are easy to attach and swap. The Matte Display minimizes reflections from sunlight and lamps, ensuring you enjoy content without distracting glare.

Connectivity is streamlined with the One Connect Box, which centralizes all your cables and external devices, keeping your entertainment area tidy and clutter-free. For gamers, features like Auto Low Latency Mode (ALLM) ensure a smooth and responsive gaming experience, making this TV a versatile centerpiece for both art appreciation and high-performance entertainment.

• Display Size: 43 inches (108 cm)


• Panel Technology: QLED


• Resolution: 4K UHD (3840x2160p)


• Refresh Rate: 60 Hz


• Processor: NQ4 AI Gen2 Processor


• HDR Standard: Quantum HDR (HDR10+ supported)


• Smart TV Operating System: Tizen


• Art Mode: Yes, with Motion Sensor and Brightness Sensor


• Display Type: Matte Display (anti-reflection certified)


• Connectivity: 4x HDMI, HDMI eArc, 3x USB


• Gaming Features: Auto Low Latency Mode (ALLM), High Refresh Rate (HFR) - 4K120 input capability


• Audio Output: 20 Watts


• Tuners: DVB-T2, DVB-C2, DVB-S


• Security: Samsung Knox Security


• Color Accuracy: Pantone-validated artistic colors


• Design: Modern Frame Design, Customizable Bezels


• Cable Management: One Connect Box


• Remote Control: SolarCell Remote


• Smart Home Integration: SmartThings


• VESA Compatible: Yes (200x200)


• OS Upgrades: Up to 7 years of Tizen OS upgrades (for 2025 models)